International marketing in the fast changing world

• Άλλοι συγγραφείς: Sto<U+0308>ttinger, Barbara, Schlegelmilch, Bodo B., Zou, Shaoming
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2015.
• Σειρά: Advances in international marketing ; v. 26.
• Θέματα: Business & Economics > International > Marketing.; Business & Economics > Marketing > General.; Business & Economics > Marketing > Research.; Sales & marketing management.; Export marketing.

Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of internationa...