International marketing in the fast changing world
Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of internationa...
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald,
2015.
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| Series: | Advances in international marketing ;
v. 26. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
