Marketing in and for a sustainable society

• Άλλοι συγγραφείς: Malhotra, Naresh K.
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2016.
• Σειρά: Review of marketing research, v. 13
• Θέματα: Business & Economics > Marketing > General.; Sales & marketing.; Marketing.; Sustainability.

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thou...