Making tough decisions well and badly framing, deciding, implementing, assessing /

• Άλλοι συγγραφείς: Woodside, Arch G.
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2016.
• Σειρά: Advances in business marketing & purchasing ; v. 24.
• Θέματα: Business & Economics > Marketing > General.; Sales & marketing.; Business > Decision making.; Business forecasting.

Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives' conscious and non-conscious actions in decision making, implementation and assessment of outcomes. MTDWB includes anecdotal histories of goo...