Making tough decisions well and badly framing, deciding, implementing, assessing /

• Other Authors: Woodside, Arch G.
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2016.
• Series: Advances in business marketing & purchasing ; v. 24.
• Subjects: Business & Economics > Marketing > General.; Sales & marketing.; Business > Decision making.; Business forecasting.

Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives' conscious and non-conscious actions in decision making, implementation and assessment of outcomes. MTDWB includes anecdotal histories of goo...