Συστήματα διαχείρισης πελατειακών σχέσεων

• Main Authors: Φιτσιλής, Παναγιώτης, Fitsilis, Panagiotis
• Format: 7
• Language: Greek
• Published: 2016
• Subjects: Πληροφιακά Συστήματα; Πελατοκεντρικά πληροφοριακά συστήματα; Πληροφοριακά συστήματα επιχειρήσεων; Management Information Systems; Business Information Systems; Customer Relationship Systems (CRM)

In this chapter we shortly present the functionality of Customer Relationship Management (CRM) systems. After a short introduction, where basic definitions are given, the strategy for introducing such systems in an enterprise is presented. Subsequently, we present the different types of CRM systems...