Συστήματα διαχείρισης πελατειακών σχέσεων

• Main Authors: Φιτσιλής, Παναγιώτης, Fitsilis, Panagiotis
• Format: 7
• Language: Greek
• Published: 2016
• Subjects: Πληροφιακά Συστήματα; Πελατοκεντρικά πληροφοριακά συστήματα; Πληροφοριακά συστήματα επιχειρήσεων; Management Information Systems; Business Information Systems; Customer Relationship Systems (CRM)

In this chapter we shortly present the functionality of Customer Relationship Management (CRM) systems. After a short introduction, where basic definitions are given, the strategy for introducing such systems in an enterprise is presented. Subsequently, we present the different types of CRM systems namely operational, analytical and collaborative CRM. Further, we give examples of the functionality and of the usage of CRM systems