Viral marketing via social media

• Main Author: Μέρης, Περικλής
• Other Authors: Γιαννίκος, Ιωάννης
• Format: Thesis
• Language: Greek
• Published: 2017
• Subjects: Κοινωνικά δίκτυα; Μάρκετινγκ; Social media; Viral marketing; 659.144

Social networks are an increasingly important part in our daily lives and their spread is exponential every year.This trend of course can not be ignored by those involved in advertising and marketing in general, and thats why studies in recent years on alternative sides of the issue have flourished....