Viral marketing via social media

• Κύριος συγγραφέας: Μέρης, Περικλής
• Άλλοι συγγραφείς: Γιαννίκος, Ιωάννης
• Μορφή: Thesis
• Γλώσσα: Greek
• Έκδοση: 2017
• Θέματα: Κοινωνικά δίκτυα; Μάρκετινγκ; Social media; Viral marketing; 659.144

Social networks are an increasingly important part in our daily lives and their spread is exponential every year.This trend of course can not be ignored by those involved in advertising and marketing in general, and thats why studies in recent years on alternative sides of the issue have flourished.In this paper we dealt with whether the social relations ( "friendships") through a network (here facebook) can accordingly to their scope influence the spread of an advertising message.Specifically we investigated the relationship between the degree of users for either the "infected" and the "activated" atoms for three different versions of the message propagation probability.Using a plurality of data indicating the above relationship and through their appropriate simulation, using a platform C ++ we draw conclusions about the significance of the degree on the spread of an advertising message.