Anywhere, anytime... it's about all customers! The omnichannel approach for an advanced shopping experience

• Main Author: Κασπίρης, Μάριος
• Other Authors: Τζελέπης, Δημήτριος
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Omnichannel retailing; Marketplaces; Shopping journey; Channel integration; Online-offline retailing; Omnichannel experience; Πολυκαναλικό λιανικό εμπόριο; Αγορές; Αγοραστικό ταξίδι; 381.1

Connected consumers want to be able to buy anytime, anywhere. Connected consumers are driving a revolution in retailing. With access to a range of new technologies and a wide variety of online resources, these connected consumers are using multiple sources of product information when shopping, incl...