Anywhere, anytime... it's about all customers! The omnichannel approach for an advanced shopping experience

Connected consumers want to be able to buy anytime, anywhere. Connected consumers are driving a revolution in retailing. With access to a range of new technologies and a wide variety of online resources, these connected consumers are using multiple sources of product information when shopping, incl...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Κασπίρης, Μάριος
Άλλοι συγγραφείς: Τζελέπης, Δημήτριος
Μορφή: Thesis
Γλώσσα:English
Έκδοση: 2018
Θέματα:
Διαθέσιμο Online:http://hdl.handle.net/10889/11570