Anywhere, anytime... it's about all customers! The omnichannel approach for an advanced shopping experience
Connected consumers want to be able to buy anytime, anywhere. Connected consumers are driving a revolution in retailing. With access to a range of new technologies and a wide variety of online resources, these connected consumers are using multiple sources of product information when shopping, incl...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://hdl.handle.net/10889/11570 |
