Business intelligence and analytics : the mechanism of business value creation

• Main Author: Καρβελάς, Άρης
• Other Authors: Τζελέπης, Δημήτριος
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Business intelligence; Βusiness analytics; Βusiness value; Επιχειρηματική ευφυία; Επιχειρηματική αναλυτική; Επιχειρηματική αξία; 658.47

Business intelligence and analytics (BI&A) has emerged as an important area of study for both practitioners and researchers, reflecting the magnitude and impact of data-related problems to be solved in contemporary business organizations. Τhe proposed study first will provide a framework that id...