Antecedents and consequencies of mobile electronic commerce use, marketing activities and performance in the business-to-business context

• Κύριος συγγραφέας: Ντάρλας, Γεράσιμος
• Άλλοι συγγραφείς: Ntarlas, Gerasimos
• Γλώσσα: English
• Έκδοση: 2022
• Θέματα: Mobile commerce; Marketing-oriented activities; Εμπόριο μέσω κινητών συσκευών; Εταιρικοί πελάτες

This study was prepared at the University of Patras in the Department of Business Administration and attempt to contribute increasing knowledge by examining the factors that may contribute to the successful implementation of M-Commence marketing in the case of corporate clients. Mobile commerce is t...