Antecedents and consequencies of mobile electronic commerce use, marketing activities and performance in the business-to-business context

This study was prepared at the University of Patras in the Department of Business Administration and attempt to contribute increasing knowledge by examining the factors that may contribute to the successful implementation of M-Commence marketing in the case of corporate clients. Mobile commerce is t...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Ντάρλας, Γεράσιμος
Άλλοι συγγραφείς: Ntarlas, Gerasimos
Γλώσσα:English
Έκδοση: 2022
Θέματα:
Διαθέσιμο Online:http://hdl.handle.net/10889/16342
id nemertes-10889-16342
record_format dspace
spelling nemertes-10889-163422022-09-06T05:12:49Z Antecedents and consequencies of mobile electronic commerce use, marketing activities and performance in the business-to-business context Ηλεκτρονικό εμπόριο μέσω φορητών συσκευών (mobile e-commerce) από τις ελληνικές επιχειρήσεις. Έλεγχος κρίσιμων παραγόντων επιτυχίας και ενδεχόμενων μεταβλητών στην χρήση και απόδοσή τους Ντάρλας, Γεράσιμος Ntarlas, Gerasimos Mobile commerce Marketing-oriented activities Εμπόριο μέσω κινητών συσκευών Εταιρικοί πελάτες This study was prepared at the University of Patras in the Department of Business Administration and attempt to contribute increasing knowledge by examining the factors that may contribute to the successful implementation of M-Commence marketing in the case of corporate clients. Mobile commerce is the evolution of e-commerce, following the widespread use of mobile devices. It is now a given that mobile devices are an important element of the new, digital economy, given the revolution of wireless networks and the great growth of M-commerce. Mobile commerce (via Smartphones) and Mobile marketing is becoming increasingly popular and important. Academic research on mobile marketing is expanding at a rapid pace, prompted by widely publicized, too optimistic forecasts of future success of mobile marketing and success stories of mobile marketing initiatives. In this context, mobile applications are the result of a series of actions, the adoption of several best collaboration practices, the development of schedules and risk management, among others. In this context, an attempt is made to examine the factors that may contribute to the successful implementation of M-Commence marketing. Η παρούσα μελέτη εκπονήθηκε στο Πανεπιστήμιο Πατρών στο τμήμα Διοίκησης Επιχειρήσεων και προσπαθεί να συμβάλλει στην αύξηση της γνώσης μέσω της εξέτασης των παραγόντων που μπορεί να συμβάλλουν στην επιτυχημένη εφαρμογή του Μ- Commence marketing στην περίπτωση των εταιρικών πελατών. Το εμπόριο μέσω κινητών συσκευών αποτελεί την εξέλιξη του ηλεκτρονικού εμπορίου, ύστερα από την εκτεταμένη χρήση των κινητών συσκευών. Είναι πλέον δεδομένο ότι οι κινητές συσκευές αποτελούν ένα σημαντικό στοιχείο της νέας, ψηφιακής οικονομίας, δεδομένης της επανάστασης των ασύρματων δικτύων και την μεγάλη αύξηση του M-commerce. Σε αυτό το πλαίσιο, οι εφαρμογές για κινητές συσκευές είναι το αποτέλεσμα μιας σειράς ενεργειών, της υιοθέτησης μιας σειράς βέλτιστων πρακτικών συνεργασίας, της ανάπτυξης χρονοδιαγραμμάτων και της διαχείρισης κινδύνων, μεταξύ άλλων. Σε αυτό το πλαίσιο γίνεται μια προσπάθεια εξέτασής των παραγόντων που μπορεί να συμβάλλουν στην επιτυχημένη εφαρμογή του Μ- Commence marketing. 2022-07-01T09:44:19Z 2022-07-01T09:44:19Z 2022-06-27 http://hdl.handle.net/10889/16342 en application/pdf
institution UPatras
collection Nemertes
language English
topic Mobile commerce
Marketing-oriented activities
Εμπόριο μέσω κινητών συσκευών
Εταιρικοί πελάτες
spellingShingle Mobile commerce
Marketing-oriented activities
Εμπόριο μέσω κινητών συσκευών
Εταιρικοί πελάτες
Ντάρλας, Γεράσιμος
Antecedents and consequencies of mobile electronic commerce use, marketing activities and performance in the business-to-business context
description This study was prepared at the University of Patras in the Department of Business Administration and attempt to contribute increasing knowledge by examining the factors that may contribute to the successful implementation of M-Commence marketing in the case of corporate clients. Mobile commerce is the evolution of e-commerce, following the widespread use of mobile devices. It is now a given that mobile devices are an important element of the new, digital economy, given the revolution of wireless networks and the great growth of M-commerce. Mobile commerce (via Smartphones) and Mobile marketing is becoming increasingly popular and important. Academic research on mobile marketing is expanding at a rapid pace, prompted by widely publicized, too optimistic forecasts of future success of mobile marketing and success stories of mobile marketing initiatives. In this context, mobile applications are the result of a series of actions, the adoption of several best collaboration practices, the development of schedules and risk management, among others. In this context, an attempt is made to examine the factors that may contribute to the successful implementation of M-Commence marketing.
author2 Ntarlas, Gerasimos
author_facet Ntarlas, Gerasimos
Ντάρλας, Γεράσιμος
author Ντάρλας, Γεράσιμος
author_sort Ντάρλας, Γεράσιμος
title Antecedents and consequencies of mobile electronic commerce use, marketing activities and performance in the business-to-business context
title_short Antecedents and consequencies of mobile electronic commerce use, marketing activities and performance in the business-to-business context
title_full Antecedents and consequencies of mobile electronic commerce use, marketing activities and performance in the business-to-business context
title_fullStr Antecedents and consequencies of mobile electronic commerce use, marketing activities and performance in the business-to-business context
title_full_unstemmed Antecedents and consequencies of mobile electronic commerce use, marketing activities and performance in the business-to-business context
title_sort antecedents and consequencies of mobile electronic commerce use, marketing activities and performance in the business-to-business context
publishDate 2022
url http://hdl.handle.net/10889/16342
work_keys_str_mv AT ntarlasgerasimos antecedentsandconsequenciesofmobileelectroniccommerceusemarketingactivitiesandperformanceinthebusinesstobusinesscontext
AT ntarlasgerasimos ēlektronikoemporiomesōphorētōnsyskeuōnmobileecommerceapotisellēnikesepicheirēseiselenchoskrisimōnparagontōnepitychiaskaiendechomenōnmetablētōnstēnchrēsēkaiapodosētous
_version_ 1799945006165786624