Consumer abandonment of the online buying process

• Main Author: Χαλικιάς, Γεράσιμος
• Other Authors: Chalikias, Gerasimos
• Language: English
• Published: 2023
• Subjects: Buying process; Online shopping; Distraction; Abandonment; Αγοραστική διαδικασία; Διαδικτυακές αγορές; Διάσπαση προσοχής; Εγκατάλειψη

This research investigates the consumer abandonment of the online buying process but also aims to delve into a more general view of the phenomenon of buying process abandonment. Insight into online consumer behaviour in general is also provided. A model linking various concepts of online consumer be...