Consumer abandonment of the online buying process

• Κύριος συγγραφέας: Χαλικιάς, Γεράσιμος
• Άλλοι συγγραφείς: Chalikias, Gerasimos
• Γλώσσα: English
• Έκδοση: 2023
• Θέματα: Buying process; Online shopping; Distraction; Abandonment; Αγοραστική διαδικασία; Διαδικτυακές αγορές; Διάσπαση προσοχής; Εγκατάλειψη

This research investigates the consumer abandonment of the online buying process but also aims to delve into a more general view of the phenomenon of buying process abandonment. Insight into online consumer behaviour in general is also provided. A model linking various concepts of online consumer be...