Strategic management of hotel multinationals : environment, management, performance

• Main Author: Γιαννούκου, Ιωάννα
• Other Authors: Αναστασόπουλος, Γεώργιος
• Format: Thesis
• Language: English
• Published: 2013
• Subjects: Strategy; Business administration; Performance; Tourism; Hotels; Στρατηγική; Διοίκηση επιχειρήσεων; Επίδοση; Τουρισμός; Ξενοδοχεία; 338.479 1

Traditionally, tourism was placed second as a priority in the agenda of investors, policy makers, and academics. Nowadays, a significant reappraisal of its role in socioeconomic development is taking place, which values tourism as a source for earning export revenues, generating large numbers of job...