1006587.pdf
Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. S...
| Γλώσσα: | German |
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De Gruyter
2019
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oapen-20.500.12657-23559 |
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oapen-20.500.12657-235592024-03-22T19:22:59Z Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938 Moser, Karin Culture of memory media history advertising thema EDItEUR::N History and Archaeology::NH History::NHD European history thema EDItEUR::N History and Archaeology thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day::3MP 20th century, c 1900 to c 1999 thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938. 2019-12-18 23:55 2020-01-07 16:47:06 2020-04-01T09:20:58Z 2020-04-01T09:20:58Z 2019 book 1006587 OCN: 1121054273 9783110618969;9783110619140 http://library.oapen.org/handle/20.500.12657/23559 ger Werbung – Konsum – Geschichte application/pdf Attribution 4.0 International 1006587.pdf De Gruyter 10.1515/9783110622300 10.1515/9783110622300 2b386f62-fc18-4108-bcf1-ade3ed4cf2f3 9783110618969;9783110619140 307 Berlin/Boston open access |
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OAPEN |
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DSpace |
| language |
German |
| description |
Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938. |
| title |
1006587.pdf |
| spellingShingle |
1006587.pdf |
| title_short |
1006587.pdf |
| title_full |
1006587.pdf |
| title_fullStr |
1006587.pdf |
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1006587.pdf |
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1006587.pdf |
| publisher |
De Gruyter |
| publishDate |
2019 |
| _version_ |
1799945313270628352 |
