9780367186760_oachapter3.pdf
This chapter focusses on an analysis of the SDC in the context of the development of nation-branding. Two ways of developing international recognition can be outlined: special strategies created by experts and spontaneous, endogenous branding, stemming from traditional cultural symbols important...
| Γλώσσα: | English |
|---|---|
| Έκδοση: |
Taylor & Francis
2019
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