640954.pdf

"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects fr...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Γλώσσα:ger
Έκδοση: W. Bertelsmann Verlag 2017