640954.pdf
"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects fr...
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W. Bertelsmann Verlag
2017
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oapen-20.500.12657-30946 |
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oapen-20.500.12657-309462023-01-31T18:45:42Z Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing GATE, Germany Sociology Studierende Bitly Campus Customer-Relationship-Management Facebook Hochschulmarketing Marketing Mobile App Social media Suchmaschinenoptimierung Web-Seminar "The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing." 2017-12-01 23:55:55 2020-03-19 03:00:36 2020-04-01T13:18:45Z 2020-04-01T13:18:45Z 2016-07-27 book 640954 OCN: 1030819052 9783763957507 http://library.oapen.org/handle/20.500.12657/30946 ger Schriftenreihe Hochschulmarketing application/pdf n/a 640954.pdf W. Bertelsmann Verlag 10.3278/6004519w 101782 10.3278/6004519w 3dda59f0-ed42-4e5a-bfab-1ac6ef85f23f b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9783763957507 Knowledge Unlatched (KU) Bielefeld 101782 KU Open Services Knowledge Unlatched open access |
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"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system.
The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing." |
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640954.pdf |
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640954.pdf |
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640954.pdf |
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640954.pdf |
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W. Bertelsmann Verlag |
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2017 |
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1771297546852892672 |
