627780.pdf
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, i...
| Γλώσσα: | English |
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| Έκδοση: |
transcript Verlag
2017
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