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oapen-20.500.12657-314662021-11-15T08:21:40Z Fashion Myths Meinhold, Roman Philosophy Philosophy Culture Fashion Marketing Advertising Fashion Studies Philosophy of Culture Cultural Theory Design Cultural Studies Anthropology Aristotle Catharsis Dandy Human condition bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFC Cultural studies::JFCK Fashion & society Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates. 2017-03-01 23:55:55 2020-03-17 03:00:31 2020-04-01T13:36:19Z 2020-04-01T13:36:19Z 2013-09-15 book 627780 OCN: 1013949317 9783839424377 http://library.oapen.org/handle/20.500.12657/31466 eng Kultur- und Medientheorie application/pdf n/a 627780.pdf transcript Verlag 10.14361/transcript.9783839424377 100526 10.14361/transcript.9783839424377 b30a6210-768f-42e6-bb84-0e6306590b5c b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9783839424377 Knowledge Unlatched (KU) Bielefeld, Germany 100526 KU Select 2016 Backlist Collection Knowledge Unlatched open access
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Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
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