610242.pdf

Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Γλώσσα:ger
Έκδοση: Universitätsverlag Göttingen 2016
Διαθέσιμο Online:https://doi.org/10.17875/gup2006-201