17033.pdf
Different methods have been developed by researchers in modelling wine consumers purchase behaviour. The quality of a food product is described by a set of characteristics ascribable to the intrinsic and extrinsic product attributes (Olson and Jacoby, 1972). Price, brand, region of origin, grapes an...
| Γλώσσα: | English |
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| Έκδοση: |
Firenze University Press
2022
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| Διαθέσιμο Online: | https://books.fupress.com/doi/capitoli/978-88-5518-304-8_26 |
