978-88-5518-304-8_29.pdf
The importance of the Word of Mouth is growing day by day in many topics. This phenomenon is evident in everyday life, e.g., the rise of influencers and social media managers. If more people positively debate specific products, then even more people are encouraged to buy them and vice versa. This ef...
| Language: | English |
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| Published: |
Firenze University Press
2022
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| Online Access: | https://books.fupress.com/doi/capitoli/978-88-5518-304-8_29 |
