9781849664608.pdf
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...
| Γλώσσα: | English |
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| Έκδοση: |
Bloomsbury Academic
2022
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