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oapen-20.500.12657-586922022-10-15T03:16:31Z Rating the Audience Balnaves, Mark O'Regan, Tom Goldsmith, Ben Media studies bic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNT Media, information & communication industries bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies::JFDV Advertising & society bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHB Sociology::JHBC Social research & statistics bic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNT Media, information & communication industries::KNTX Information technology industries::KNTX1 Internet & WWW industries This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals. 2022-10-14T14:51:53Z 2022-10-14T14:51:53Z 2011 book ONIX_20221014_9781849664615_23 9781849664615 9781849664608 https://library.oapen.org/handle/20.500.12657/58692 eng application/pdf n/a 9781849664608.pdf Bloomsbury Academic Bloomsbury Academic 10.5040/9781849664622 10.5040/9781849664622 066d8288-86e4-4745-ad2c-4fa54a6b9b7b 9781849664615 9781849664608 Bloomsbury Academic 288 London open access
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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
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