9781000970425.pdf
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media schol...
| Language: | English |
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| Published: |
Taylor & Francis
2023
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| Online Access: | http://www.routledge.com |
