9781608052844.pdf

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Γλώσσα:English
Έκδοση: Bentham Science Publishers 2023
Διαθέσιμο Online:https://www.eurekaselect.com/openurl/content.php?genre=book&isbn=9781608052844