9781608052844.pdf
Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...
Γλώσσα: | English |
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Έκδοση: |
Bentham Science Publishers
2023
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Διαθέσιμο Online: | https://www.eurekaselect.com/openurl/content.php?genre=book&isbn=9781608052844 |