Relationship between exporters and their foreign sales and marketing intermediaries

• Άλλοι συγγραφείς: Solberg, Carl Arthur
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Amsterdam ; Oxford : Elsevier JAI, 2006.
• Σειρά: Advances in international marketing ; v. 16.
• Θέματα: Export marketing.; Distributors (Commerce) > Foreign countries.; Export trading companies.; International trade.; Sociology: work & labour.; Business & Economics > International > Marketing.

Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of "AIM&quo...