Managing product innovation

• Άλλοι συγγραφείς: Woodside, Arch G.
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Amsterdam ; Oxford : Elsevier JAI, 2005.
• Σειρά: Advances in business marketing and purchasing ; v. 13.
• Θέματα: New products > Management.; Production & quality control management.; Business & Economics > Marketing > General.

Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...