Managing product innovation
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Oxford :
Elsevier JAI,
2005.
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| Series: | Advances in business marketing and purchasing ;
v. 13. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
Table of Contents:
- Organizing interactive product development / Fredrik von Corswant
- Co-creating successful new industrial networks and products / Magnar Forbord
- The role of personal contacts of foreign subsidiary managers in the co-ordination of industrial multinationals / Ricardo Madureira
- Life-cycle perspective in the measurement of new product development performance / Petri Suomala
- Barriers to strategic innovation in industrial markets / Koen Vandenbempt, Paul Matthyssens
- Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside, Günter Specht, Hans Mühlbacher, Clas Wahlbin.
