Product and market development for subsistence marketplaces

This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion f...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Άλλοι συγγραφείς: Rosa, José Antonio, 1955-, Viswanathan, Madhu
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Amsterdam ; Boston : Elsevier/JAI, 2007.
Έκδοση:1st ed.
Σειρά:Advances in international management ; v. 20.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link