Product and market development for subsistence marketplaces
This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion f...
Άλλοι συγγραφείς: | , |
---|---|
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Amsterdam ; Boston :
Elsevier/JAI,
2007.
|
Έκδοση: | 1st ed. |
Σειρά: | Advances in international management ;
v. 20. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |