Product and market development for subsistence marketplaces
This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion f...
| Άλλοι συγγραφείς: | , |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Amsterdam ; Boston :
Elsevier/JAI,
2007.
|
| Έκδοση: | 1st ed. |
| Σειρά: | Advances in international management ;
v. 20. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Foreword / Jagdish N. Sheth, Charles H. Kellstadt
- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose<U+00cc><U+0081> Antonio Rosa
- Understanding product and market interactions in subsistence marketplaces: a study in South India / Madhubalan Viswanathan
- A family systems interpretation of how subsistence consumers manage: the case of South Africa / Julie A. Ruth, Rachel Oakley Hsiung
- Potential vulnerabilities of U.S. subsistence consumers to persuasive marketing communications / Jerome D. Williams, William J. Qualls, Nakeisha Ferguson
- Understanding subsistence marketplaces: exploring the contributions of participatory action research / Julie L. Ozanne, Bige Saatcioglu
- Impact of entrepreneurship development through corporate interventions: an assessment of the case of HLL's Project Shakti / M.J. Xavier, J. Raja, S. Usha Nandhini
- Participatory research methods for subsistence consumers / Edward McKenzie Abbey, Sharmin Attaran
- Microcredit through the feminist lens: toward a more equitable approach to social entrepreneurship / Ina Freeman, Nancy Higginson
- Marketing in subsistence markets: innovation through decentralization and externalization / Robin Ritchie, Srinivas Sridharan
- Market orientation and performance in low-income countries: the case of Zimbabwean retailers / Steven Michael Burgess, Pfavai Nyajeka
- Unilever's business in India's subsistence economies / Rohithari Rajan
- Toward more responsive organizations: openness to change and culture preservation in subsistence and developing economies / Charles M. Wood
- Consumption and environmental degradation: a long-term view / Kanwalroop Kathy Dhanda, Ronald Paul Hill
- Market disintermediation and producer value capture: the case of fair trade coffee in Nicaragua, Peru, and Guatemala / Eric J. Arnould, Alejandro Plastina, Dwayne Ball.
