International marketing research opportunities and challenges in the 21st century /

• Άλλοι συγγραφείς: Rialp, Alex, Rialp, Josep
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Amsterdam ; Oxford : Elsevier JAI, 2007.
• Σειρά: Advances in international marketing ; v. 17.
• Θέματα: Export marketing > Congresses.; Internet marketing > Congresses.; Sales & marketing.; Business & Economics > International > Marketing.

This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some autho...