International marketing research opportunities and challenges in the 21st century /
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some autho...
| Other Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Oxford :
Elsevier JAI,
2007.
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| Series: | Advances in international marketing ;
v. 17. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
Table of Contents:
- Preface / S. Tamer Cavusgil
- International marketing research: opportunities and challenges in the 21st Century / Alex Rialp, Josep Rialp
- Different types of exporting SMEs: similarities and differences in export performance / Jorma Larimo
- Niche strategy and export performance / Antonella Zucchella, Giada Palamara
- Factors affecting the timing of the export development process in Spanish manufacturing firms / Aristides Olivares-Mesa, Sonia Suarez-Ortega
- The role of market and learning orientations in relationship quality: evidence from Vietnamese exporters and their foreign importers / Trang T.M. Nguyen, Nigel J. Barrett, Tho D. Nguyen
- The internationalisation of biotech SMEs: a comparative analysis of UK and US firms / Calin Gurau, Ashok Ranchhod
- Mode of entry in service firms: strategic variables and characteristics of services influencing the internationalization process / Esther Sánchez Peinado, José Pla Barber
- Managing international market entry strategy: the case of retailing firms / Kannika Leelapanyalert, Pervez Ghauri
- Extending and comparing Cavusgil's overall market opportunity indexes / Michael R. Mullen, Shirley Ye Sheng
- City-of-origin effects in the German beer market: transferring an international construct to a local context / Patrick Lentz, Hartmut H. Holzmüller, Eric Schirrmann
- How do business groups function and evolve in emerging markets? the case of Turkish business groups / Attila Yaprak, Bahattin Karademir, Richard N. Osborn
- Small manufacturing firms' involvement in international e-business activities / Per Servais, Tage Koed Madsen, Erik S. Rasmussen
- Are internet firms global? / Stephen Chen
- How do the internet and internationalization affect the buying center? / Catherine N. Axinn, Dawn R. Deeter-Schmelz, Brian T. Straley, Ernest J. Zavoral
- Internet-based knowledge internalization and firm internationalization in transition markets / Tho D. Nguyen, Nigel J. Barrett
- How advanced are websites of SME exporters? an investigation into drivers and inhibitors / Heidi Winklhofer, Kathryn Houghton, Thomas Chesney.
