International marketing research opportunities and challenges in the 21st century /

• Other Authors: Rialp, Alex, Rialp, Josep
• Format: Electronic eBook
• Language: English
• Published: Amsterdam ; Oxford : Elsevier JAI, 2007.
• Series: Advances in international marketing ; v. 17.
• Subjects: Export marketing > Congresses.; Internet marketing > Congresses.; Sales & marketing.; Business & Economics > International > Marketing.

This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some autho...