New challenges to international marketing

• Άλλοι συγγραφείς: Sinkovics, Rudolf R., 1966-, Ghauri, Pervez N., 1948-
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, c2009.
• Σειρά: Advances in international marketing ; v. 20.
• Θέματα: Export marketing > Research.; Sales & marketing.; International business.; Business & Economics > International > Marketing.

Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degr...