Getting better at sensemaking

• Other Authors: Woodside, Arch G.
• Format: Electronic eBook
• Language: English
• Published: Stamford, Conn. : JAI Press, c2000
• Series: Advances in business marketing and purchasing ; v. 9.
• Subjects: Marketing > Management.; Perception.; Management & management techniques.; Sales & marketing management.; Business & Economics > Marketing > General.

This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behav...