Getting better at sensemaking
This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behav...
Άλλοι συγγραφείς: | Woodside, Arch G. |
---|---|
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Stamford, Conn. :
JAI Press,
c2000
|
Σειρά: | Advances in business marketing and purchasing ;
v. 9. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
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Tourism sensemaking strategies to give meaning to experience /
Έκδοση: (2011) -
Essays by distinguished marketing scholars of the Society for Marketing Advances
Έκδοση: (2002) -
Innovation and strategy /
Έκδοση: (2018) -
Designing winning products
Έκδοση: (2000) -
Creating and managing superior customer value
Έκδοση: (2008)