Designing winning products
Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...
Άλλοι συγγραφείς: | , , |
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Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
New York :
JAI,
2000.
|
Έκδοση: | 1st ed. |
Σειρά: | Advances in business marketing and purchasing ;
v. 10. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |