APA (7th ed.) Citation

Woodside, A. G., Liukko, T., & Lehtonen, A. (2000). Designing winning products. JAI.

Chicago Style (17th ed.) Citation

Woodside, Arch G., Timo Liukko, and Ari Lehtonen. Designing Winning Products. New York: JAI, 2000.

MLA (8th ed.) Citation

Woodside, Arch G., et al. Designing Winning Products. JAI, 2000.

Warning: These citations may not always be 100% accurate.