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ocn646354327 |
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OCoLC |
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20100927033606.0 |
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m d |
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cr un||||||||| |
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100708s2000 nyua ob 000 0 eng d |
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|a 9781849500609 (electronic bk.) :
|c £75.95 ; € 112.95 ; $141.95
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| 020 |
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|a 1849500606 (electronic bk.) :
|c £75.95 ; € 112.95 ; $141.95
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|a 0762306823 (hbk.)
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|a 9780762306824 (hbk.)
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|a ZJC
|b eng
|c ZJC
|d ZJC
|d GrThAP
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1 |
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|a HF5415.153
|b .D47 2000
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|a KJMV6
|2 bicssc
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|a KJMV7
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|a BUS043060
|2 bisacsh
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|a 339.1
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|a 658.5/752
|2 22
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|a Designing winning products
|h [electronic resource] /
|c edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen.
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| 250 |
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|a 1st ed.
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| 260 |
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|a New York :
|b JAI,
|c 2000.
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| 300 |
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|a 1 online resource (xiii, 306 p.) :
|b ill.
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| 490 |
1 |
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|a Advances in business marketing and purchasing,
|x 1069-0964 ;
|v v. 10
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| 504 |
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|a Includes bibliographical references.
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0 |
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|a Preface / Arch G. Woodside -- Designing winning products based on how customers think and buy / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Modeling customer preferences for alternative product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Uses and usefulness of testing customer acceptance of product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- How business-to-business buyers frame problems and the influence of Value-Added Customers Services (VACS) on supplier choice / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside -- Testing acceptance of new product designs among customers at different operating levels in client firms / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Designing new products for person-situation customer segments / Arch G. Woodside -- Testing industrial customer acceptance of new control-display panel designs in Asian, Australian and European markets / Ari Lehtonen, Timo Liukko, Arch G. Woodside -- Testing a theory of manufacturers' acceptance of competing subcontractor price-quality-service designs / Timo Liukko, Ari Lehtonen, Arch G. Woodside -- Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (robots) / Ari Lehtonen, Timo Liukko, A.G. Woodside -- Automatic cognitive processing and choice of suppliers by business-to-business customers / Arch G. Woodside, Robert C. McMurrian -- When superior new products are rejected / Arch G. Woodside -- Concluding observations on designing winning products by using strategies for testing customer acceptance / A.G. Woodside, Timo Liukko, Ari Lehtonen.
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| 520 |
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|a Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources.
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| 588 |
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|a Description based on print version record.
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| 650 |
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|a New products
|x Management.
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| 650 |
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|a Product management.
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| 650 |
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0 |
|a Industrial design.
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| 650 |
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7 |
|a Research & development management.
|2 bicssc
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| 650 |
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7 |
|a Sales & marketing management.
|2 bicssc
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| 650 |
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7 |
|a Business & Economics
|x Marketing
|x Research.
|2 bisacsh
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| 700 |
1 |
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|a Woodside, Arch G.
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| 700 |
1 |
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|a Liukko, Timo.
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| 700 |
1 |
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|a Lehtonen, Ari.
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| 776 |
0 |
8 |
|i Print version:
|t Designing winning products.
|b 1st ed.
|d New York : JAI, 2000
|z 0762306823
|w (DLC) 00056015
|w (OCoLC)44461958
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| 830 |
|
0 |
|a Advances in business marketing and purchasing ;
|v v. 10.
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| 856 |
4 |
0 |
|u http://www.emeraldinsight.com/1069-0964/10
|z Full Text via HEAL-Link
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| 913 |
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|1 BMEbacklist
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