Designing winning products

• Άλλοι συγγραφείς: Woodside, Arch G., Liukko, Timo, Lehtonen, Ari
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : JAI, 2000.
• Έκδοση: 1st ed.
• Σειρά: Advances in business marketing and purchasing ; v. 10.
• Θέματα: New products > Management.; Product management.; Industrial design.; Research & development management.; Sales & marketing management.; Business & Economics > Marketing > Research.

Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...