Designing winning products
Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...
| Άλλοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
New York :
JAI,
2000.
|
| Έκδοση: | 1st ed. |
| Σειρά: | Advances in business marketing and purchasing ;
v. 10. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
