Designing winning products
Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...
| Άλλοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
New York :
JAI,
2000.
|
| Έκδοση: | 1st ed. |
| Σειρά: | Advances in business marketing and purchasing ;
v. 10. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Preface / Arch G. Woodside
- Designing winning products based on how customers think and buy / Arch G. Woodside, Timo Liukko, Ari Lehtonen
- Modeling customer preferences for alternative product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen
- Uses and usefulness of testing customer acceptance of product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen
- How business-to-business buyers frame problems and the influence of Value-Added Customers Services (VACS) on supplier choice / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside
- Testing acceptance of new product designs among customers at different operating levels in client firms / Arch G. Woodside, Timo Liukko, Ari Lehtonen
- Designing new products for person-situation customer segments / Arch G. Woodside
- Testing industrial customer acceptance of new control-display panel designs in Asian, Australian and European markets / Ari Lehtonen, Timo Liukko, Arch G. Woodside
- Testing a theory of manufacturers' acceptance of competing subcontractor price-quality-service designs / Timo Liukko, Ari Lehtonen, Arch G. Woodside
- Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (robots) / Ari Lehtonen, Timo Liukko, A.G. Woodside
- Automatic cognitive processing and choice of suppliers by business-to-business customers / Arch G. Woodside, Robert C. McMurrian
- When superior new products are rejected / Arch G. Woodside
- Concluding observations on designing winning products by using strategies for testing customer acceptance / A.G. Woodside, Timo Liukko, Ari Lehtonen.
