Designing winning products
Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
JAI,
2000.
|
| Edition: | 1st ed. |
| Series: | Advances in business marketing and purchasing ;
v. 10. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
