Essays by distinguished marketing scholars of the Society for Marketing Advances
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...
Συγγραφή απο Οργανισμό/Αρχή: | |
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Άλλοι συγγραφείς: | , |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Amsterdam ; Boston :
JAI,
2002.
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Σειρά: | Advances in business marketing and purchasing ;
v. 11. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |